Meet Us Where We're At 

Katerina Arbit    Heidi Katz   Lori Gertz

Former advertising professional with more than 25 years of corporate experience at Fox Broadcasting. Kate is a leader, manager and a motivator who transformed her team to be the go-to source for an entire media conglomerate. Kate has unparalleled expertise in interpreting and analyzing variable data sets and translating them into benchmark-stable, unprecedented business insights for Fortune 500 level companies. She is especially well-versed in media, and collaborating across all relevant categories with an emphasis on producing revenue driven insights and results among cross functional teams. She served as an authority and vital methodology contributor to FOX's Audience Insights Manager (AIM); performed qualitative and quantitative research, and deployed strategies to maximize effective reach of strategic targets. Who better at turning around woefully morale compromised teams than a skilled problem solver and storyteller providing comprehensive solutions to challenging and strategic business needs and requirements.


Corporate marketing strategist meets mindset alchemist. A Registered Licensed Spiritual Practitioner (RScP), Lori brings over 15 years in NYC's media and publishing sector and another 25 running the sassy, Freakin' Genius Marketing agency to where she's at in marketing, branding, mentoring and leadership coaching. The proof is in the pudding as her tangible techniques and resources for shifting staff and organizational mindset change workplaces. These transformational techniques remove mindset stickiness, promote overall organizational and interdepartmental alignment and individual happiness while improving workplace morale and corporate buy-in.  The means to the end: improving overall organizational sustainability, maximizing bottom line profits, and making the planet a better place to live and work. Everyone deserves their right work. Following one's dharmic purpose creates kick-ass corporate altruism, corporate loyalty, and a hell of a place to work!  

Heidi Katz, BS Pharm, RPH

Let's Connect. 

Email: 646.462.2161

With locations in NYC and San Diego